Peter Grosslight
Executive VP and Worldwide Head of Music at the William Morris Endeavor Agency, named top agency in 2011 Billboard Touring Award, with artists that ranged from Roger Waters and Lady Gaga to The Eagles. He joined the WME family through William Morris’ acquisition of Triad Artists in 1992, and holds a board seat following the 2009 merger with Endeavor. He was rated at No 32 in the Billboard Power 100 guide to the most influential figures in the American music industry, and was described as ‘a dignified, understated power player’. Billboard also commented that ‘Grosslight has a degree in anthropology – which may, or may not, come in handy when dealing with clients – but do not mistake his good manners for weakness.'